A Google Business Profile (formerly known as Google My Business) is a free tool that allows you to manage how your local business appears across Google Search and Maps. It’s one of the most critical elements in a successful local SEO strategy.
Your profile includes key information like:
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Business name
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Address
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Phone number (NAP)
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Website link
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Business hours
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Services
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Photos
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Customer reviews
When someone searches for a business like yours near them, Google often shows local listings in what's called the Map Pack—those top 3 results under the map. If your profile is properly optimized, your business has a much higher chance of appearing there.
Why it matters:
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It increases visibility in local search results.
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It builds trust through reviews and up-to-date info.
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It boosts calls, clicks, and visits directly from search.
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It improves your overall SEO ranking signals, especially when combined with location-focused website optimization.
If you’re targeting a local audience, this profile is not optional—it’s essential.